Tuesday, February 17, 2015

Let the campaigns begin!

Read this NPR segment about Presidential hopefuls recent book releases.  What is the goal of these book releases?  Are they meant to provide an outline for their beliefs?  Give them a more personal touch before they get too much in the spotlight?  Is it meant to give them more free exposure?  How could these book deals backfire, or is it typically a win-win for the candidates and voters?  Who are the candidates trying to target with these books?  Why do they do it?  How does this shed light on the historically recent trend of candidate-centered campaigns?

28 comments:

Unknown said...

I believe the goal of the book releases is an additional campaigning strategy where the candidate can connect to the people at a more personal level while also creating a bigger name for themselves. These are all just ways of drawing in more voters. A book is a very personal touch, telling details about ones own life that may not be the easiest to share. Combining the reveal of ones past with the outline of their ideals has the potential of creating sympathy within the reader. For example, a candidate who may be seen as an extremist with gun control would be able to explain their reasoning behind their belief by an account of gun violence when they were young. Therefore, voters may be more inclined to accept the extremist views because they now have an understanding of them. Additionally, just as there is tv, newspaper, internet, and more, a book is another way of advertising themselves to make them more widely known. Overall, writing a book would be advantageous because it also provides the ability to protect themselves from incrimination. Scandals play a big part in politics and if a candidate were to reveal events from their past that could be used against them in the future, the book could serve almost as insurance. It is all about making a candidate appear more personable.

Unknown said...

What is the goal of these book releases?
I think the goal of these releases is to ensure that the public knows exactly what their beliefs are as a candidate and that these beliefs do not become skewed by social media. I think sometimes the way things are worded in newspapers or TV broadcasting can change the way people see these candidates’ views and will later alter how they feel about voting for them.
Are they meant to provide an outline for their beliefs?
Yes, I believe that it is a good way for them to truly show the public what they want to do without any type of misunderstanding.
Give them a more personal touch before they get too much in the spotlight?
I think it is important that they write a book before they become too popular. Otherwise, no one can really be sure these people actually want to change something, or are just saying they want to change things because of the publicity that they get from it.
Is it meant to give them more free exposure?
I think it is, in this way they can say themselves how they feel about what they want to do. Otherwise everything that they say can be twisted in another way that was not intended.
How could these book deals backfire, or is it typically a win-win for the candidates and voters?
I think these book deals could backfire, in two ways. One, they could never gain popularity from their book and just end up losing money. Or they could report their views in a way that society may not want to see them, thus giving themselves a negative image on what they want to do.
Who are the candidates trying to target with these books?
I think the candidates are trying to target future voters for the upcoming elections. Once they have completely explained what they want to do, through their books, they may have already won the vote of that citizen.
Why do they do it?
They do it for many reasons. Mostly to show the public what they really want to do once they make it into office. But I think they also want to win the hearts of the readers and gain more publicity through this.
How does this shed light on the historically recent trend of candidate-centered campaigns?
By the candidates writing books about themselves and what they want to do for America, it doesn’t really focus on what the people want. America is a democracy, and while we have a republican form of government, the people still want to feel as though they have a say in what is going on in the government.

Unknown said...

The goal of these book releases is to get the politicians ideas out to the public in a non contested way. This way they can say what they need to say about topics and no one to lash back because it is written in a book that the buyer bought personally to hear what he/she had to say.
Yes in many ways they are meant to provide an outline of their beliefs. Because the written format and print allows them to say anything they want to say, they can publish their beliefs and get it to the people. However most the time that is only half of the reason behind why they publish books. They publish books because it gives them free media with the book tour. So from publishing a book, the candidate gets more time on tv or radio such as mike huckabee and in return their name gets out there more and they become more relevant to the public.
The deals could backfire if they accidentally publish something that they previously did not tell the voters because then many of their votes would switch sides, but I think generally it is a win win because the candidates get their name out in the media and the voters can read up and become more educated about who they want to represent them. Political education is always good.
They try to target both people who already have them in mind, and people who might not know the whole story behind them and the book can help enlighten that.
This sheds light on candidate centered campaigns because this goes to show how the candidate becomes the center spotlight especially publishing a book and in return the voters care more about him/her than the political party and its general policies and views.

Rebecca Nicolas said...

1. The goal of these books is to show what the candidates have to offer and what they want to share with the people.
2. I think they could be used as an outline for candidates beliefs because the express their inner thoughts and how they feel about certain situations.
3. There is definitely a need for a more personal touch before the spotlight because after a while no one will know what to read
4. I definitely believe it could be used for free exposure. They could be expressing their views on how things should be done.
5. Voters could think the candidate doesn’t take things serious or they could realize that the candidate has different priorities.
6. The books are targeted at the primary states voters because in order to win the election candidates will need these states in order to win.
7. I think the candidate centered books applies less to the voters, which is where the focus should be.

Unknown said...

The goal of these book releases is for the candidates to promote themselves in order to hint that they may be running for the presidential election. They use these books to provide another side of the story of themselves so that the citizens can know more about them.
Yes, these books are published to outline their beliefs so that the people can acknowledge what the candidate’s stance is on certain issues. This allows the reader to connect with the candidate by agreeing or disagreeing with his/her values, which can then in turn lead to them voting or not voting for the potential candidate.
This method gives them free exposure because the candidate him/herself is the one in charge and has the authority of what does and does not go in the book because they are the ones writing it.
These deals could back-fire if the book does not turn out as popular as the candidate may have hoped, which loses all the time, money, and energy spent on making and publishing the book. The main reason as to releasing a book was to expand themselves as a candidate and as a person in general to reach out to the public and gain a bigger reputation; if this does not happen, then the failed outcome defeats the purpose.
The candidates are trying to target citizens that will vote and who are generally in the same party as the candidate. They do this in order to persuade the voters to vote for him/her so that they can have a bigger chance of winning later on.
This shows the trend of candidate-centered campaigning because by releasing a book about themselves, they can show the public not just their political reputation but their personal life and qualities of their character as well. By doing so, this tends to increase the popularity of the candidate by publishing a book because more people can get to know the candidate as a person.

Unknown said...

1)I think the goal of this book is to express the candidates ideas, and provide a more solid idea of plans they have in mind, and what they are able to offer the people. 2) I think the book is used to provide an outline for their beliefs, and show everything the candidate could potentially offer, and to give us a better understanding of that candidate as a person.
3) The book is a very personal touch, it allows them to share information about their life, that citizens can relate to. This can win them more supporters, being able to relate to the people is a very comforting quality to posses.
4) I absolutely think the book is used for free exposure, if done successfully it can reach out to a lot of voters.
5) This could backfire, because maybe voters don't find the candidate sincere, or they don't agree with the candidates top priorities, or with the way they carry themselves.
6) The book is targeting voters, who are in the same political party, but also persuade other political party voters, or future voters to support them.
7) The candidate-centered campaign has light shed on it through the book, because it focuses on the candidate and what qualities they posses that qualifies them to be in office. These campaigns also allow candidates to clear any misconceptions or rumors about themselves, and help voters see them in a promising way.

Unknown said...

I think the main goal for the book releases is a campaign strategy in order to connect with the voters by telling personal stories (such as Obama's "Dreams from my Father"), as well as putting out their ideas and beliefs. I think these books written by candidates are meant for the voters to sympathize the candidates. In these books, the candidates must be honest or else it will back fire. Because of these personal stories, it is meant to provide an outline for their beliefs and free exposure. These books can backfire if it doesn't connect with the audience. If it doesn't connect with the audience, chances are that the book won't sell, thus not gaining money. Candidates are trying to target those who read books and those who has dealt with the same experiences and problems that that the potential candidate has dealt with. The authors do this in order to gain the hearts and attention of the voters by creating a relationship on a personal level. This sheds light on the candidate-centered campaigns by helping the candidate to address any of the rumors and allow the voters to understand where the future president stands and his beliefs from personal experiences.

Unknown said...

The goal of the book releases is to gain more media attention and to show world how their personal views and their life without interruptions from others. Yes the books are an outline for their beliefs, since the books sometimes cover their life as a candidate, how they got to a certain point in their careers, and how they think the nation should go about handling policies, its their opinion on these topics. It does give candidates a personal touch, it allows voters to get a good perception on the candidate as a person to view if there are any problems in life that the candidate had that can also relate to them. Sometimes the book does backfire on the candidate as the voters don't agree on the opinions the candidate gives, and they form their perspective of the candidate from that one opinion. The candidates are trying to target their potential voters, people of the same party and different party to try and get votes for the Presidential election before hand. It sheds light on the trend of candidate-centered campaigns because the books focus more on the candidate themselves, rather than the party they represent.

Unknown said...

I think the main point of publishing a book is to outline their beliefs in an uncontested manner. There are no arguments to what they believe, it is simply stated by the author and the statements are assumed to become fact. I also think that by publishing books, there is another level of connection that is established that can't be done by a speech or debate. The reader is given insight on the candidate's person thoughts and viewpoints. By adding personal anecdotes and stories, the candidate becomes more than just an idle figure, and more of a real person running for a real position. The whole point is to get their point across in a way that is more relatable for the reader. However, publishing books could backfire on the candidate because if they were to change their viewpoints, it could cause potential problems. They could be viewed as an unstable candidate if they are not consistent with their beliefs published in the book. They are mainly just trying to target the voters, or the American people. And this deed is done in order to sell themselves and receive the votes from the voters. This highlights the workings of a candidate-centered campaign because the book is more of an autobiography than anything. There is more emphasis on the candidate and their personal goals and beliefs rather than emphasis on the party as a whole. Overall, i believe that publishing books can work in favor of the candidate.

Brie Burnett said...

The goal of the book releases is for candidates to express their views and opinions and become more known. It allows readers and voters to find out more about the candidates from their personal views and not the media’s. It is a good way for them to outline their beliefs and become more personal before the spotlight. For example, the media reports big events or news about candidates, which could hinder or help them. The book could help them reveal their life and what they need to share personally to the people rather than the media sharing. It also, helps with free exposure since they can share their own viewpoints and beliefs from a personal and first hand perspective. The book could backfire if the candidate shares something they feel the people need to know but it is not advantageous towards them becoming more popular. It could hinder them but it is better that it is heard from the candidate themselves rather than the media. It however, could be a win-win because the candidates would be able to thoroughly express their beliefs on a personable level with the voters. The candidates target the voters because they want a way to reach everyone and express their concerns and beliefs through this publicity. This sheds light on the historically recent trend of candidate-centered campaigns through the writers addressing the concerns relative to them and what they plan to do. It is not focused on the people since it is a book by the candidate but it is informative and addresses concerns.

Unknown said...

I think the goal of the book releases is to let people a little deeper into the minds of the people campaigning. I think it gives the candidates a chance to open up in a more comfortable manner and gain support from voters. They were saying in they were saying in the article that it helps if you have a lot of publicity already and I think that's because it lets people see behind the campaign. I think anything written in print could backfire because it's there to stay. If a candidate were to contradict something he said in his book for the sake of the campaign then people might not trust someone like that and they could easily lose votes. The candidates essentially are trying to target the voters because without the voters there would be no campaign. They try to target active voters or people who don't vote and need extra insight on who they are voting for. I feel they are trying to get deeper in the hearts of the people who they could possibly control in the future. I also think the books are done for publicity and money purposes. The money they gain from the books can go towards launching their campaign and getting more people to know about them, which is probably why so many campaigners do it. It emphasizes candidate centered campaigns because it's all about getting to know the candidate. If the people like the candidate, they're going to buy the book, and they're more than likely going to vote for that person.

Isabelle Campbell said...

I believe the goal of these book releases is to gain media attention and show the people their beliefs. I think that the entire point is to provide an outline for their beliefs, as it seems to be the perfect way to show the public what they think, and to have no questions about what that is. I don't know about the personal touch before they get too famous. I say this because I think that it is important to show your views before game can affect them, but I also feel as though the promise of fame from a book can also away your views, therefore making the whole ordeal pointless anyways. I think it is to get more free exposure, but I don't think it's so much about it being free. I think that they have the money to get all the exposure they want, but I think that this way they can be sure to get the type of exposure they want. They can get their beliefs out there, and get publicity, and not necessarily exposure, but gossip-type publicity. I believe that they think a book release will reflect well on them. I don't think it's a win-win, I think that it could hurt them if the people who pick up the books don't agree with what they have to say, but I wouldn't say it's a backfire, because even if they didn't agree, a book wouldn't make them agree any more or less, and they don't have a whole lot to lose because the books are meant to help them, and all they would be losing is their own time and effort put into writing it. I think this targets the future voters in general, but specifically the people who aren't really sure what they want yet so that they can convince them of their beliefs before someone else. These books focus on the candidates themselves, and their beliefs, not on republicanism or democracy.

Rajita Chakrabarti said...

The goal of the book releases is probably to help the people campaigning an idea of what they can expect from them if they win. I do think that the books are meant to outline beliefs because that usually all a book is. The campaigners usually try to write political books or something related to the economy to pull the readers in. Then they usually state all of their ideas and beliefs throughout the book. I do believe that they do it so they can get more people to hear about them which could get them more votes. The details in a book could backfire because if they release too much information, people might be iffy about voting for them. The target audience are those who are actively voting because it wouldn't make sense to try to convince someone who cares nothing about politics that they should read one of these books. It reflects candidate centered campaigns because the books are all about the candidates and that's how they get people to vote.

Rajita Chakrabarti said...

The goal of the book releases is probably to help the people campaigning an idea of what they can expect from them if they win. I do think that the books are meant to outline beliefs because that usually all a book is. The campaigners usually try to write political books or something related to the economy to pull the readers in. Then they usually state all of their ideas and beliefs throughout the book. I do believe that they do it so they can get more people to hear about them which could get them more votes. The details in a book could backfire because if they release too much information, people might be iffy about voting for them. The target audience are those who are actively voting because it wouldn't make sense to try to convince someone who cares nothing about politics that they should read one of these books. It reflects candidate centered campaigns because the books are all about the candidates and that's how they get people to vote.

Unknown said...

I believe that the goal of the book releases is to have an additional campaign strategy where the candidate can connect to the people at a more closer level so that its creating a bigger name for themselves. Yes, i believe that its a good way for them to to show to the public that the people can acknowledge what the candidate’s stance is on certain issues. This allows the reader to connect with the candidate by agreeing or disagreeing with his/her values, which can then in turn lead to them voting or not voting for the potential candidate. This method gives them free exposure because the candidate him/herself is the one in charge and has the authority of what does and does not go in the book because they are the ones writing it.I think it is, in this way they can say themselves how they feel about what they want to do. Otherwise everything that they say can be twisted in another way that was not intended. Voters could think the candidate doesn't take things serious or they could realize that the candidate has different priorities.The book is targeting voters, who are in the same political party, but also persuade other political party voters, or future voters to support them. The candidates are trying to target their potential voters, people of the same party and different party to try and get votes for the Presidential election before hand. It sheds light on the trend of candidate-centered campaigns because the books focus more on the candidate themselves, rather than the party they represent.

Aysia Hunt said...

I think that the goal of the books provide voters to see what the running candidates have to offer to us. I think that the books is simply a way to attract more voters. I think that by having a more personal touch the citizens can relate to the candidate more and be more willing to vote for them. I think that it is used a free exposure because it is probably one of the easiest ways to tell us how they want things to be ran. I think that the books could backfire because they could get so caught up into how they want things to be ran and citizens may disagree and therefore lose interest in voting for them. I think that ultimately the books are targeted at those who will be voting as well as citizens who live in the states that are needed to have won in order to win the overall election. I think that by having candidates write books we can truly and easily see there purpose in wanting to be elected.

Unknown said...

What is the goal of these book releases?
The goals of these book releases are for the candidates to really get their views out to the people and not only that but to share a personal story for the people to connect. It’s a good way to campaign since you get the free media with the book tour.

Are they meant to provide an outline for their beliefs?
Yes they are meant to provide an outline for their beliefs. As Ben Carson said that “it’s a good way to get views out..” The books are meant to put the candidates on a one on one level with the audience and even share a personal story with them.

Give them a more personal touch before they get too much in the spotlight?
Yes it is a good idea to give the books a little bit of a personal touch before they reach the spotlight. When you go into your personal story you look deep into the past and be honest about it for people to connect with you(The candidate).

Is it meant to give them more free exposure?
Yes I think it is meant to give them free exposure. Mainly because the media follows them on their book tour. And through their books and media/radio, they are telling their campaigning views to the world.

How could these book deals backfire, or is it typically a win-win for the candidates and voters?
No it is not a win-win for the candidates for the voters. A campaigners book could be really good but at the same time it could not get the voters attention. It could be talking about and idea which the voters do not agree with. The candidate may be writing about a topic which does not relate to the voters life so its not a win-win for the candidate.

Who are the candidates trying to target with these books?
The candidates are trying to target the voters. They have a specific region of United States which they wish to get votes from and they may write about something which will help them get their votes. Because they will get to do a book tour so they get a chance to spread their campaign.

Why do they do it?
They do it so that the people can see their perspectives and their ideas more clearly.

How does this shed light on the historically recent trend of candidate-centered campaigns?
They tend to show the world who they really are by writing these books. They get the voters to see them as a normal person and it is a good way to share their life stories, their back grounds, and personal experiences.

Unknown said...

Krestina Merko Period 1B

I think the goals of the book releases is another way for candidates to show people who they are and, not just as a candidate running for something but more personally so that they can get voters attention not just politically but personally to which could either eventually lead that candidate to get more votes or hurt and get lesser votes. With candidates releasing books could potentially hurt or help their campaign because when the people read that book they see through the eyes of the candidate and, sometimes that person could change their mind about that candidate. Since they have a better understanding of them. Book releases are just another way of getting more known as well to better increase the chances for a candidate to get votes. Candidates will turn to any source or kind of advertising to better increase their chances and get the peoples attention on as to why they should vote for them. Some candidates try to release books way before they become to much in the spotlight because it gives them a chance not to be judged or seen as something different because they became too much in the spotlight it gives space from the spotlight. This sheds light because the candidate eventually becomes the center of the campaign always but with releasing books it can help shed light on the voters and show sides of themselves not in just a political stance.

Samantha Foss said...

I think the goal of the book releases to to ensure to the people that what these people say are not skewed and things aren’t miscommunicated it also helps to connect with the people on a deeper, personal level which is always a good thing. These books can be used to express their beliefs firsthand to the people which allows for a more personal connection to be made between the candidate and the people. It is a method of free exposure because they are setting up these book releases to talk about their beliefs not paying to have them put on television or in the paper. The book releases could back fire if the candidate becomes to passionate about a certain topic being discussed and someone in the audience becomes offended and causes a scene. The candidates do this though right before an election year to express their beliefs in hopes of gaining followers for the upcoming election. The candidate-centered campaigns are somewhat effective only because it is not seeing the big picture of a specific political party it is focusing on one person and their beliefs.

Maxwell Cassella said...

I believe it is to gain supporters. I believe they want to tell their beliefs so they can gain more supporters. I believe it does give a more personal touch to gain the likes of more people. They campaigners want more exposure so yes. In their books they are not going to have things that could back fire so it would be a win win. They are trying to target the voters that are not on their side. The books are about what they want and not about what the united states want.

Unknown said...

The main goal of the book releases is to allow candidates to express their beliefs; the book releases allow viewers to see more of the politician’s beliefs from the politician’s perspective, as opposed to the media’s perspective. The book releases do outline the politician’s beliefs, which, in my opinion, are a good way for the candidate to put out all of their beliefs before getting too much in the spotlight, and it’s good for voters because they get to see a synopsis of what the candidate is all about. It helps with free exposure because it cuts out the middle man-the media; instead of going by what the media says, voters are able to go by what the candidate states. I think the book could backfire if the book leaves some information about the candidate out, like changing views on a certain issue in the past. Also, I feel voters who read may not realized how biased the book may be and believe too much of what a candidate writes without checking another source for facts. The candidates seek to target the voters, because it is important that the voters are familiar with the candidate’s name and know at least a synopsis of the candidate’s beliefs. This sheds light on the popular candidate-centered campaigns because the book is like an autobiography, which allows readers to familiarize themselves with the particular candidate discussed.

Unknown said...

The goal of these book releases was politicians to connect with people about their personal life and their dreams to become a major political figure. These politicians are publishing their book to get the word out about their running for election. Also, their book details things that they plan to do when they’re in the positon they’re aiming for. Yes they meant to outline their belief because they want to target a specific audience that will support them in the long run. Also, they could state their own opinion about certain things that are controversial. In my opinion, I think these politicians should write a book before reaching for the spotlight because it will hinder themselves for outlying in the book what they’re future goals are once they reached that position. I absolutely think that the book is used to give them free exposure because they are entitled to their own opinions about certain situations and they outline the plans on how they are going to change those certain situations. Their book could potentially backfire by having people not agreeing with their plans or it could end up gaining publicity. The candidates are trying to target voters who will agree with their plans and beliefs, and could potentially vote them in office. This concept shed light on candidate-centered campaigns by giving readers background information about who they really are and how politics contribute to their life.

Jonathan Allen said...

What is the goal of these book releases? I believe the goal of these book releases or for candidates to voice their goals, perspectives, and overall standpoint on why it is they are running. Are they meant to provide an outline for their beliefs? These books can serve as a base for their outlines but also their personal life which can also obtain some positive attention or sympathy such as Carson mentioning his special needs daughter. Give them a more personal touch before they get too much in the spotlight? Is it meant to give them more free exposure? These books can also serve a purpose fulfilling both of these methods too. These books can allow the candidate to get personal on a level that can connect with several people of interest. With that the candidates also acquire much more exposure than candidates who don't publish a book. How could these book deals backfire, or is it typically a win-win for the candidates and voters? In my opinion, these books serve as a win-win because the purpose of these books is for the candidate to connect with the voters and express his/her goals or beliefs. Who are the candidates trying to target with these books? Why do they do it? How does this shed light on the historically recent trend of candidate-centered campaigns? The target for these books is the audience who chooses to read them or the voters. With this, light is shed on the recent trend of candidate-centered campaigns because these books serve as a secondary core, so to speak, for the candidate to fully express what he/she is trying to express without being contested by other candidates.

Unknown said...

Books are a medium for establishing a platform and discussing their ideas and sense of vision. These releases capitalize on their situation and also allow people to understand the candidates stand on specific political issues. To increase popularity and to build a strong fan base, this tactic is actually quite efficient. The not only accumulate wealth for themselves and the campaign but also in the expansion of their influence

Sydney Clark said...

The goal of the book is to give readers and voters a sense of who a candidate is, including what their policies are, their background and their goals. In a book format, this can be accomplished without bias or direct criticism. If the book is heartfelt and genuine, it may have the potential to attract more voters to a candidate. The book can expose personal details about a candidate's life that other platforms do not give them the opportunity to share. A book may backfire if controversial comments or policies are stated that make readers question the candidate and their stance. With the books, the candidates seek to reach the voters, as these are the people that will put him or her in office. A book is a more personal way to connect to the voters, as the media and political parties can sometimes be too merciless. The idea of the books follows the pattern of candidate-centered campaigns because they shed light on the candidate as a person, not just as a media-magnet and political figure. Their character and upbringing can be revealed in a way that voters can connect to.

Chester Vergara said...

The book releasing allows campaigning to be a wide-spread, internationally all over the country because of how it'll represent for someone, people are most of time curious. The goal of these book releases is to simply get more attention and promote their ideas, providing outline of their beliefs. These books will have their own bias opinions. Critics might say that some content of the book is inefficient or may be discontent, causing problems and arguments to be vocalize, allowing others to catch attention. These book's could back fire, not always a win-win because there are people out there who will read books and have discrimination. People are going to criticize, try to throw off your book and point out the truth about them. Candidates are trying to go widespread and attract as many people, to make their parties stronger by having people to cooperate. These books aren't typically for the people but an outline of their beliefs.

Unknown said...

I believe that the goal is to let the candidates show what they got and "be one with their people."
Yes, they are meant to provide an outline for their beliefs because it allows them to express themselves.
I believe that writing a book beforehand is essential with a personal touch because it allows the everyday person to see what the candidate is really like.
I believe it is meant for them to get more exposure because with more books, the candidate will be more popular to the public.
It's not typically a win-win. These books may backfire because it might contain information that the voters didn't know about, don't agree with, etc.
The candidates are trying to target voters from their party; they do it because they're trying to get voters on their side.
This sheds light by letting the candidate who's running for office to be the attention grabber. Also by letting them know who the candidate really is.

Unknown said...

The goal of these book releases is to give the candidates the ability to establish a connection to the public they're campaigning to. These books releases allow the candidate to personally connect to the public by breaking down cultural barriers that would otherwise hinder the public from understanding the candidate's background and, ultimately, the candidate's beliefs, goals and visions for their campaign. Connecting to the public on this level an effective strategy to attract their targeted supporters and therefore allowing them to gain more voters. This strategy also allows a direct and primary source of information that allows what these candidate's to be put out about them to be clear enough for the public. This is not only to provide a clear image of their character for the public but to allow good publicity. Although this good publicity may be possible, this strategy may also backfires in such a way that the candidate may write about things the general public may not agree with therefore causing them to lose support. Things they say in the book may also not completely align with things they have said publicly (e.g. interviews, rallies, etc.) and this may cause mistrust between voters and the candidate. A book about the candidate is the perfect way to display a "candidate-centered campaign" because that's just what the book is, candidate-centered. The book may not be focused so much of the issues that the public is actually worried about but the candidate him/herself and strictly that.